Digitals

logo digitals

El nuevo cambio de paradigma de Instagram

A 10 años de su lanzamiento, Instagram ha experimentado una serie de cambios que han influido en cómo las personas utilizan la plataforma y en el paradigma de uso.

Quienes crecieron con Facebook e Instagram como algo preestablecido socialmente utilizan la plataforma como un espacio donde pueden publicar todos los momentos más íntimos de sus vidas, lo que equivale a una sobreexposición. En cambio, los más jóvenes huyen de la sobreexposición de los posts públicos y prefieren grupos cerrados y contenido visible solo para amigos.

Debido a este cambio de comportamiento, el foco de la plataforma ya no está tanto en las historias, ni mucho menos en el feed. Las nuevas generaciones prefieren subir y borrar fotos, compartirlas en cuentas privadas o solo con sus «mejores amigos». Por lo tanto, el contenido del feed queda más para los profesionales, influencers o marcas, mientras que las publicaciones espontáneas quedan para grupos cerrados.

La «supuesta perfección» que existió en su momento dentro del mundo virtual es lo que va reduciendo la cantidad de contenido, y el objetivo de los más jóvenes no es tener seguidores o likes, sino conexiones con personas con ideas afines. ¿Y qué pueden hacer las marcas?

Nos toca dirigir nuestra comunicación cada vez más hacia los nichos, encontrando comunidades verdaderas que tengan intereses compartidos. Este nuevo paradigma nos ofrece una gran oportunidad para aprovechar las nuevas herramientas que la plataforma ha puesto a nuestra disposición, refiriéndonos a los «canales» de IG y armando una estrategia de DMs donde podremos tener una conversación directa con nuestros clientes.

En Agencia Digitals nos preocupamos por estar a la vanguardia de las nuevas actualizaciones y qué mejor manera de compartirlas que junto a ustedes.

¡Agradecemos tu interés y esperamos verte pronto en nuestro siguiente #DigiBlog!

{{ is_error_msg }}

Seleccione la categoría
{{cat_data.category_name}}
Seleccionar servicio
{{ service_details.bookingpress_service_name }}

Duración: {{ service_details.bookingpress_service_duration_val }} {{ service_details.bookingpress_service_duration_label }}

Precio: {{ service_details.bookingpress_service_price }}

Advance Options
See Less
{{service_extra_title}}
{{ service_extra_details.bookingpress_extra_service_name }}
{{ service_extra_details.bookingpress_extra_formatted_price }}
{{ service_extra_details.bookingpress_extra_service_duration }} {{ service_extra_details.bookingpress_extra_service_duration_unit }}
View More View Less
{{ n }}
{{ service_extra_details.bookingpress_service_description }}
Load More
Load Less
{{bring_anyone_title}}
{{ n }} {{number_of_person_title}}
{{service_extra_title}}
{{ service_extra_details.bookingpress_extra_service_name }}
{{ service_extra_details.bookingpress_extra_formatted_price }}
{{ service_extra_details.bookingpress_extra_service_duration }} {{ service_extra_details.bookingpress_extra_service_duration_unit }}
{{ service_extra_details.bookingpress_service_description }}
{{bring_anyone_title}}
{{ n }} {{number_of_person_title}}

{{ is_error_msg }}

Fecha & Hora
Horas Disponibles
There is no time slots available
Mañana
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Tarde
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Tarde/noche
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Noche
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Fecha & Hora
Horas Disponibles
There is no time slots available
Mañana
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Tarde
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Tarde/noche
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Noche
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}

{{ is_error_msg }}

Detalles básicos
{{customer_form_fields_data.label}}

{{ is_error_msg }}

Resumen

Tu Reserva

Cliente
{{appointment_step_form_data.form_fields.customer_name }}
{{ appointment_step_form_data.form_fields.customer_firstname }} {{ appointment_step_form_data.form_fields.customer_lastname }}
{{ appointment_step_form_data.form_fields.customer_email }}
Servicio
{{ appointment_step_form_data.selected_service_name}}
{{ cart_details.bookingpress_service_name}}
{{extras_details.bookingpress_extra_name }}
{{extras_details.bookingpress_extra_price}} {{extras_details.bookingpress_extra_duration}}
{{extras_details.bookingpress_selected_qty}}
{{appointment_step_form_data.bookingpress_selected_extra_service_count}} Extras
Fecha & Tiempo
{{ appointment_step_form_data.selected_date | bookingpress_format_date }}, {{appointment_step_form_data.selected_formatted_start_end_time}}
{{ appointment_step_form_data.selected_date | bookingpress_format_date }}
Detalles de la cita
{{ appointment_step_form_data.selected_service_name}}
{{extras_details.bookingpress_extra_name }}
{{extras_details.bookingpress_extra_price}} {{extras_details.bookingpress_extra_duration}}
{{extras_details.bookingpress_selected_qty}}
{{appointment_step_form_data.bookingpress_selected_extra_service_count}} Extras
{{ appointment_step_form_data.selected_date | bookingpress_format_date }}, {{ appointment_step_form_data.selected_formatted_start_end_time }}
{{ appointment_step_form_data.selected_date | bookingpress_format_date }}
{{ cart_details.bookingpress_service_name}}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}, {{ cart_details.formatted_start_end_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }} to {{ cart_details.formatted_end_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }} - {{ cart_details.formatted_end_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}
{{subtotal_text}}
{{ appointment_step_form_data.selected_service_price }}
{{tax_title}}
Tax
+{{ appointment_step_form_data.tax_amount }}
{{couon_applied_title}} {{ appointment_step_form_data.coupon_code }}
-{{ appointment_step_form_data.coupon_discount_amount_with_currecny }}
{{coupon_code_title}}

{{ coupon_code_msg }}

{{ coupon_code_msg }}

{{coupon_apply_button_label}} Applied
{{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
{{ appointment_step_form_data.selected_service_price }}
{{deposit_heading_title}}
{{deposit_title}} {{full_payment_title}}
{{deposit_paying_amount_title}}
{{ appointment_step_form_data.bookingpress_deposit_amt }}
{{ appointment_step_form_data.deposit_payment_amount_percentage }}% ( {{ appointment_step_form_data.bookingpress_deposit_amt }} )
{{deposit_remaining_amount_title}} {{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.bookingpress_deposit_due_amt }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
{{subtotal_text}}
{{ appointment_step_form_data.bookingpress_cart_total_with_currency }}
{{tax_title}}
Tax
+{{ appointment_step_form_data.tax_amount }}
{{couon_applied_title}} {{ appointment_step_form_data.coupon_code }}
-{{ appointment_step_form_data.coupon_discount_amount_with_currecny }}
{{coupon_code_title}}

{{ coupon_code_msg }}

{{ coupon_code_msg }}

{{coupon_apply_button_label}} Applied
{{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
{{deposit_heading_title}}
{{deposit_title}} {{full_payment_title}}
{{deposit_paying_amount_title}}
{{ appointment_step_form_data.bookingpress_deposit_total_with_currency }}
( {{ appointment_step_form_data.bookingpress_deposit_total_with_currency }} )
{{deposit_remaining_amount_title}} {{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.bookingpress_deposit_due_amount_total_with_currency }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
There is no payment method available.
Select Payment Method

Pay Locally

PayPal

{{card_details_text}}

{{ is_error_msg }}

{{staffmember_heading_title}}
{{any_staff_title}}
{{ staffmember_details.bookingpress_staffmember_firstname }} {{ staffmember_details.bookingpress_staffmember_lastname }}

{{ staffmember_details.bookingpress_staffmember_email }}

{{ staffmember_details.bookingpress_staffmember_phone }}

¡No se han añadido categorías ni servicios!